Important Factors for Packaging

Important Factors for Packaging

Important factor for packaging are product protection, easy carriage, attractive & Eye catching, customer Carriage convenience, brand image reflection, and display convenience.

1.    Product Protection

Product protection is one of the main factor or consideration for packaging. Companies should design the package to protect product from physical damage & from environmental negative effects.

2.    Easy Carriage

Packaging should facilitate the easy carriage of product. The packaging must ensure safe & convenient carriage of product from the warehouse to the shops. Utilization of carrying vehicle space is important consideration in this regard.

3.    Attractive & Eye Catching

Packaging should be attractive & eye catching for the customer. It is noticed that packaging play important role to attract customer attention toward the product. Attractive packaging is important factor for sales boost.

4.    Customer Carriage Convenience

Customer must be able to carry the product easily to their homes. Customer may refuse to buy a product, which is difficult to handle & carry. In simplest term, it can be said, that product packaging should be customer friendly.

5.    Brand Image Reflection

Brand image should be reflected in the packaging. Many people buy the product on the bases of brand name; therefore brand name should be appropriately reflected in product packaging.

6.    Support Display

Design should be easily displayable by the shopkeeper and should occupy reasonable space. Effective display is an important factor of sales promotions.

7.    Legal Formalities

Packaging should also comply with the legal formalities of a country. Regulator may issue different guideline for packaging of product (mainly related to Heath Safety issues).