Disadvantages of Full Cost plus Pricing
1. Competitor is ignored
In
full cost plus pricing system competitor prices are ignored, which is a key
factor for determining the price. Ignoring competition can bring huge losses to
the organization.
2. Market conditions are ignored
Full
cost plus pricing system does not take into account the market condition i.e.
demand & supply of the product, which again a key consideration for price
determination.
3. Profit Margin Decision
Management
takes the profit margin decision, which could be very biased decision. There is
no mechanism for profit margin. Biased decision making in this regard can bring
heavy damage to the product.
4. Full cost is difficult task
In
many cases there is not possible to calculate the full cost of the product i.e.
very small products, or different variety of product is being produced under
same roof.
5. No incentive for Cost Control
Profit
is guaranteed in this method, therefore there is no incentive to control the
cost.
6. More Wastage is Expected
Due
to guaranteed profit, there is no incentive to control wastage in the
production process.
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