Advantages of Marginal Cost plus Pricing
1. Variety of product
Marginal
cost plus pricing system is suitable, where a number of products are being
produced. A profit margin is added to the contribution.
2. Suitable for lower fixed cost
Marginal
cost pricing is suitable, where fixed production cost is at lower side,
otherwise this system can bring huge losses to the organization. (Full cost may
be more than selling price).
3. Focuses Contribution
Marginal
cost pricing system is based on contribution maximization concept i.e. by
maximizing contribution profit can be maximized, because fixed cost are period
cost.
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