Characteristics of Market skimming Pricing
1. High Introduction Price
In
market skimming strategy organization charge high price at the time of
introduction, because some customer are ready to buy the product at high price.
2. Price Gradually Decreases
In
market skimming strategy prices are gradually decreases to capture market
share.
3. High Advertising Cost
In
market skimming strategy, firm is required to spend a lot on the advertising to
attract maximum high value customer (customer ready to pay high price).
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