Geo Centrism Concept

Geo Centrism Concept

Geo centrism concept is basically combination of ethnocentrism and poly centrism concept of internal business. Geo centrism approach does take into account the local culture and incorporate local requirement in the overall direction or business plans of company.

1.    Combined & Balanced Approach

Geo centrism approach is combined and balance approach of business. It does consider the foreign market as new market with some requirements (Local requirements), but it also values the strategic direction of organization.

2.    Cultural Requirement Considered

Cultural requirement of a market considered for market and other business plans. Organization makes required amendment in overall policies to incorporate local requirements. It means in Geo centrism approach, operational policies can be amended & implemented by local management.

3.    Overall Direction

In this approach overall direction or strategic direction of the organization does not lost, because policies are not totally changed due to local requirement ,rather local requirement are incorporated case to case bases ,and such changes mostly relates to operations, and does not change or effect strategic directions.

4.    Centered & Local Decision Making

In geo centrism approach some decision are made by the central management, and some decision are taken at local level. it means that strategic and major decision are taken by the key management and market and operational decision are made by local management.