Advantages of Pull Marketing Technique

Advantages of Pull Marketing Technique

In pull technique customer awareness about the product or demand is created by different methods. This strategy is customer focused in nature .Advantages of pull technique is brand image building, customer relation building, and wining customer loyalty.

1.    Brand Image Building

Pull technique is useful way to build brand image of the company. This image building can be effectively utilized by the management in future product launch and many other ways.

2.    Customer Relation Building

Pull technique is an effective way of building direct customer relationship. Customer is most important factor in marketing, and pull strategy focuses this important factor. Customer awareness & generic customer demand is targeted in pull technique by the company.

3.    Customer Loyalty

Pull techniques focuses on customer loyalty, which is very important for current product marketing and such loyalty may also be effectively used by the company for future products launch & promotions.

4.    High Price Possible

Pull marketing technique company may charge high price, because high customer demand is raised in pull marketing and customer is ready to pay high price for the product due to awareness created for the product or company.

5.    Limited profit Sharing

In pull marketing the company keeps the major portion of profit with itself, and only limited profit is offered to distributor. It means that profitability of company improves with pull strategy.